4 Ways to Lower Your Bounce Rate
Bounce rates are when people decide to bounce – literally. They click away from your website, they delete your email newsletter, or they otherwise get away from you as quickly as possible without so much as clicking on anything else. The higher your bounce rates are, the more quickly you lose credibility with search engines. Lose your credibility, lose your search ranking and – you guessed it – lose business. If you see your bounce rate climbing, here are 4 ways you can lower your bounce rates today.
Lower Your Bounce Rate: Make Your Content Readable
Nobody wants to sit around and read paragraphs upon paragraphs, they want to quickly skim and stop to read what they feel like they need to read. We’re not telling you to tighten up your text and be less wordy; being wordy is often a positive thing for SEO. Rather, we are telling you to make your content more readable. This includes:
- Breaking up your paragraphs with headers and bullets, like this blog!
- Use photos so that people know what they’re reading about without having to read too much into it
- Don’t use long paragraphs, try to break them up to be only a few lines long. This makes it easier for people to skim and understand your content.
Use More Links
If you are seeing high bounce rates on your website, it might be time to start throwing inbound links to your content. This helps the user quickly navigate to read more about whatever it is you’re talking about, without having to scroll up to the navigation and find it themselves. Instead, it is right there in the copy and it is much more convenient for them to click and find out more. This tactic of inbound linking will greatly help your SEO, as well!
Try a Design Refresh
If your website or email newsletter hasn’t changed or been updated in 5-10 years, it is high time for an upgrade. People notice when designs aren’t on-trend or not functional, and it can be translated to unprofessionalism. Even so much as ugly colors, ugly logos or a slow-loading page can make a person click away faster than you can say ‘bounce”! Make sure your website is up-to-date, has a user-friendly interface and looks great. It will make people want to stick around longer!
Fix Your Call to Action
A call to action is the thing you are telling your reader to do. Whether that is to learn more, buy now or sign up, you need to be including your call to action on everything. If you aren’t telling your audience what they need to be doing, how do you expect them to do it? Make sure your call to action stands out, is clear, and helps your reader along their journey.
Still need more help lowering your bounce rates on your website, ads or email newsletters? Let us know! We can help.