When it comes to ongoing marketing efforts, many businesses end up turning stagnant. This could mean that perhaps you’ve gotten into a routine with your marketing that you never break away from, or you’re doing absolutely nothing with your marketing. It can be easy to get caught up in the day-to-day posting schedule, content curation or blog writing routine, but 2019 has presented itself with important trends to keep up with. Luckily for you, we gathered a few of them together to a help you do at least the bare minimum – and to bring you into 2019.
Time to take your head out of the sand! Marketing is an ever evolving space, but we’re here to keep you at the forefront. Ready to bring your marketing into 2019? Keep on reading.
Facebook may be shifting audience, but it still reigns supreme as the most powerful and active social media of them all. Over 40% of the audience on Facebook is over 65, so if you are catering to that demographic, it is important to focus your efforts here. Run ads, optimize your page, post frequently and do outbound engagement to cultivate your audience.
Alternatively, Instagram is a hit with the young generation under 30 and has recently surpassed a billion users. That said: if your demographic is with Facebook, that doesn’t mean you need to ignore Instagram entirely. It just means that you should still have an Instagram presence, but don’t put as much energy into it as you do with Facebook.
If your business sells a product, make sure you are using the different social media shopping tools. People love ease, so if they are able to purchase directly from your post, take the time to set up the store and make it possible. It will eventually pay off tenfold!
Videos are a huge hit across social media, and this includes live. About 73% of Americans engage with YouTube, making it a whole audience that you could be missing out on. It gives you a great opportunity to introduce your product, become a leader in your industry and boost your SEO efforts – it IS a Google company. Don’t stress out, making videos can be as simple as turning your iPhone on yourself. Check out this blog [link to old blog about videos] if you need some ideas.
That’s right, email marketing is still very much a thing – and it is stronger than ever. Billions of people use their email every single day, whether it is for personal or business use. Email marketing is getting more personal and intricate than ever, so if you’re not doing it, you are leaving money on the table. You can do anything from a simple monthly newsletter to a fully customized drip, split or funnel campaign. Giving value to your customers will keep them happy, and will keep reminding them about you.
Need help bringing your marketing into 2019? We can help; give us a call!