Small business owners tend to wear a lot of hats. In one day, you could be the business owner, the cashier, a tax attorney, or a customer service representative all in a day’s work. Some days even include being a marketing guru, focus group and idea maker for your own company. While you might already know your brand’s voice and target audience, you still might not be so sure how to go about tackling the digital marketing beast. Luckily for you, we’ve come up with 4 ways you can start having an unfair advantage against your competitors.
When it comes to being found, having an optimized website is of utmost importance. The easiest way you can optimize your website for search today is by following SEO Rule Number One: use WordPress. This tool offers a wealth of templates for you to build your website on, as well as thousands of plugins you can use to enhance it. Some plugins even include SEO ones. So, if you’re not already on WordPress, spend the time (or money) it may take to get there and take advantage of everything WordPress has to offer.
Email marketing is still as strong as ever, and it has even grown to become an entire sub-industry of its own. We get it – learning how to navigate the different ins-and-outs of a full-scale email marketing campaign might be a bit overwhelming. Luckily, some platforms (such as MailChimp or iContact) allow even the most novice email marketer to set up an automated drip campaign. You can set up monthly automated emails, a drip whenever someone abandons a cart, or even a drip on a customer’s birthday month. There are tons of options available, and it will be well worth your time and energy.
When it comes to creating content, it can be tough to figure out how to be creative. Not only that but remembering to post on social media can be tough to work into your day, especially with all those other hats you’re wearing. Set some time aside once a week to schedule out posts on all your social media channels on a free platform, like Hootsuite. It might take you some time, but it will be time saved later throughout the week. You can also create simple content graphics in Canva, cool videos on Crello or dress up your Instagram stories with WordSwag.
Handling your own digital marketing can tend to take up a lot of time, and time is money. If you are feeling overwhelmed with the constant needs of your digital marketing, make some room in your budget to invest in marketing talent. A great graphic designer, a witty copywriter or a crack SEO team, or a digital marketing agency can make all the difference and provide you with a pretty sweet ROI. Ready to get started? Give us a call!