Tips for Effective SEO Videos
How To Create Effective SEO Videos
By now, you know that video production is one of the most important pieces of digital marketing. This is because YouTube is the 2nd largest search engine in the world, behind its parent, Google. Video has a tremendous impact on a company’s SEO performance, and once you get a good hang of SEO videos, it will produce some of the best ROI in marketing.
How, exactly, do you get the hang of it, though? It can be tough when you’re just getting started with video to know exactly how to make it perform well, so we decided to provide you with some of our tried-and-true tips for effective SEO videos.
Make a Great Thumbnail for Your SEO Videos
The first thing someone sees before the press play is your video’s thumbnail. This is your video’s first impression, even more so than the actual title of the video. That’s why it is important to make sure your thumbnail is enticing and engaging, making the user want to hit play on yours rather than anything else on the page. Even if your video doesn’t show up first in rankings, you can easily get a lot of clicks if your thumbnail stands out in a great way.
Test Different Lengths
There are so many different theories as to what amount of time is good for an SEO video. Industry standards vary from, well, industry to industry. Check out your competitors to see how long their well-performing videos are and have that as your baseline. Do some that are shorter and some that are longer to see if you can get them to perform even better than that. The secret to a great performing SEO video might just be just as simple as that.
Be Mindful with Metadata
The more metadata you enter into the backend of your video, the more data you are giving search engines. This means you need to enter in all your keywords, tags and making sure all your URL’s are relevant to the video’s content. Also, even making sure that the video’s filename is relevant to the video’s content before you upload it can make a difference.
Use Landing Pages
If you’re making a video with the intention of promoting a particular product or service and you want to have a call to action, make sure you use landing pages rather than your website’s regular homepage or service pages. That way, you can keep track of the video’s performance and conversions better. In addition, landing pages allow for a clean, distraction-free zone for people to perform the action you want them to perform.
Show Your Face
This is one of the most hated parts of video production, but it is the most important! Showing your face to your customers instills trust and gives off a certain confidence. Allowing your audience to get to know YOU as the person providing the product or service, instead of just the product or service itself, can make all the difference in whether or not they want to choose you over your competitors.
Need help with your video production, or want some more SEO tips? Let us know! It’s one of our specialties.