Top 3 Digital Marketing Myths
Digital marketing is extremely important for every brand and, when done right, can give you some of the best ROI your business will ever see. However, we see so many digital marketing mistakes happening time and time again thanks to random myths that creep up. Stop leaving money on the table — we’re debunking some of the top digital marketing myths.
Digital Marketing Myths: Email Marketing is Dead
Email marketing is one of the oldest forms of digital marketing. With so many new and cool platforms available to deliver content and sell your product or service, email marketing can seem dated. However, the fact that email marketing is dead couldn’t be further from the truth. In fact, a well-performing email marketing strategy can serve you the best ROI out of all marketing practices – digital or not.
Automation has taken over in the email marketing world allowing you to create lists, segment them, split test them, and get extremely granular with your target audience. Long gone are the days of a blanket monthly email newsletter to a single list – THAT practice of email marketing is dead. If you’re still doing it and are assuming email marketing is dead because you’re not getting conversions, it’s time to invest more in your email marketing strategy and start automating.
Negative Reviews are Bad for Business
Of course, nobody likes getting bad reviews. They can bring down your star rating, which does affect SEO slightly. However, studies show that 72% of people find that customer service is their #1 reason for being loyal to a brand. This means that it’s not the negative review they look at — it is how you respond to that negative review.
Getting a negative review online gives you the opportunity to showcase your customer service skills for all the world to see, as well as learn some constructive criticism for your business. If you’re able to address the customer’s concerns, turn the review around, and make it right with them, other potential customers will see the care put into it and choose you over a competitor with meaningless 5-star reviews.
Nobody Likes Remarketing
Ever look at a jacket on a clothing website, then notice it follows you around on every website you visit for days or weeks afterward? That is remarketing, albeit only one small part of it. Yes, the same jacket stalking you on the internet can be annoying, but it shouldn’t be the reason you stop remarketing all together. There are much better and more strategic ways you can use remarketing that are extremely effective, and much more subtle than that everpresent jacket.
With remarketing, you can slowly roll out offers, track clicks to landing pages and conversions, as well as remarketing through email instead of through websites.
Want to take these debunked myths and put them into practice for your business’s digital marketing strategy? Let us know!