The Four Best Digital Marketing Tricks for Doctor’s Offices
Owning your own business as a medical professional means you wear many hats throughout the day — health care provider, comforter, bearer of good or bad news, and…. Marketer? With seemingly endless options for digital marketing strategies for doctors’ offices and clinics, it can be overwhelming to figure out where to begin. That’s why we rounded up the four best digital marketing tricks for doctor’s offices that you can begin today and see results ASAP.
Digital Marketing Tricks for Doctor’s Offices: Take Control of Your Directory Listings
Hop onto Google My Business and Bing Places to take control of what people see when they Google you. Upload standout photos, showcase and manage your reviews, keep your contact information up-to-date, and provide a business description all from one spot. In addition, you will be helping your SEO immensely by linking your website to it.
Taking control of your local directory listings also means claiming your Yelp page and social media handles. Even if you don’t do much with them yet — crafting a social media strategy for a clinic might take time — you’ll at least have them under your belt and ready to go whenever your content is ready.
Become a Trusted Source
By starting a blog on your website, reaching out to industry publications to be a guest blogger, or putting valuable information on social media, you’re becoming a trusted source for industry information. Reporters and lifestyle bloggers may use your content and source it, helping your SEO grow in return. It might seem like you’re adding extra work on your plate, but even writing just one blog a month will help do the trick.
Start an Email Newsletter Campaign
Invest in email automation and setting up a drip campaign for your clientele. When someone visits your office, add them to the list and give them recurring emails every few months to remind them to come back in for their next visit. Offer deals, add-ons, patient referral rewards, and retail coupons to get them coming back.
Not ready to make the investment yet? Something is better than nothing — start a simple monthly email newsletter with the same above ideas. Watch the leads pour in; it will help you make the decision to finally get that automation up and running.
Team Up with Other Local Businesses
If you’re located in a shopping center or an area with many other businesses around, team up with them and give their customers a special offer. Most small businesses allow this type of cross-promotion, so don’t be afraid to ask. Not only will you be able to gain new customers from them, but by offering their deals in your office, you are giving your patients added value inside your office. You can even get cute and fun with it — such as offering an extra special deal at the local ice cream or sweets shop if you’re a dentist.
Ready to take digital marketing for your clinic to the next level? Give us a call. One of our specializations is healthcare offices, and we know how to talk to your target audience.